Market Positioning Map. Brand Positioning How to Build a Winning Strategy Both types of perceptual maps can play a significant role in shaping effective marketing strategies A positioning map offers a visual representation of how your offering is perceived in relation to competitors, helping guide decisions that can enhance market presence
STP marketing The Segmentation, Targeting, Positioning model from www.smartinsights.com
Follow this 8-step guide to create a positioning map that can lay the foundation for your marketing initiatives. Both types of perceptual maps can play a significant role in shaping effective marketing strategies
STP marketing The Segmentation, Targeting, Positioning model
By using a brand positioning map, you can uncover new market opportunities and strategically plan your next moves The positioning map is a two-dimensional graphical representation of marketing positioning, also called a perception map; it shows the position of a company, a brand, or an individual product or product line in its market segment. Reprint: R0711G A price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market
Editable templates to create a perceptual positioning map. This strategic tool contrasts the brand against competitors based on various criteria important to the target market, such as price, quality, status, or features. The map allows you to identify how competitors are positioned relative to you and to identify opportunities in the marketplace
Market Positioning Map Template Growth Business Templates. By using a brand positioning map, you can uncover new market opportunities and strategically plan your next moves Next, using the insights gathered from your competitive analysis, create a map of the market that shows your competitive positioning